play Play pause Pause S1 E23 Sep 03, 2026 23: Lifecycle Marketing Will Be Autonomous w/ CEO of OneSignal George Deglin, CEO and co-founder of OneSignal, explains why calendar-based lifecycle marketing holds subscription apps back, why SaaS dashboards are losing their plac...
play Play pause Pause S1 E22 Aug 20, 2026 22: 9x ARR, +47% ARPU, the real tests that won with Michael Bardin | Price Power Podcast Ep. 21 Michal, product growth lead at Applica Agency, explains why moving a paywall to the point of peak anticipation beat waiting for the aha moment, how trial length change...
play Play pause Pause S1 E21 Aug 06, 2026 Jonathan Parra on 4,700 Paywall Tests | Price Power Podcast Ep. 21 Jonathan Parra, founder of Tapas Growth, explains why app category predicts test results better than the app itself, how to sequence design, packaging, and price tests...
play Play pause Pause S1 E20 Jul 14, 2026 20: Opal Killed the Quiz Funnel. What's up next? Opal rebuilt their onboarding to work like a chat thread instead of a quiz, and Jacob walks through the whole thing screen by screen. The rock you crack open on the fi...
play Play pause Pause S1 E19 Jun 25, 2026 19: Lessons From Reviewing 100+ Web Funnels w/ FunnelFox CEO Andrey Shakhtin, founder and CEO of FunnelFox, explains why web subscriptions convert and monetize better than the app store, how to stand up a minimum viable web-to-a...
play Play pause Pause S1 E18 Jun 11, 2026 18: Hybrid Monetization: When and where to start w/ Cristian Rotari Cristian Rotari, Monetization Lead at Zing Coach, explains why hybrid monetization is more than bolting ads onto a subscription app, how to layer in-app purchases, aff...
play Play pause Pause S1 E17 May 28, 2026 Best of Price Power Podcast from the Last 6 Months | Price Power Podcast Ep. 17 12 guests. 16 clips. One hour of the most tactical advice from the past six months of the Price Power Podcast. This is a best-of episode — no fluff, just the insights ...
play Play pause Pause S1 E16 May 06, 2026 16: How to Build a Subscription App in the AI Era w/ Alice Muir Alice Muir, independent subscription consultant who's worked with Headspace, VSCO, Adobe, SoundCloud, and MyFitnessPal, explains why "higher engagement equals lower pr...
play Play pause Pause S1 E15 Apr 22, 2026 15: How to start with Signal Engineering w/ Shumel Lais Shumel Lais, co-founder of Day30 and previously founded Appsumer (acquired by InMobi), explains why most subscription apps feed ad platforms the wrong goal, how precis...
play Play pause Pause S1 E14 Apr 08, 2026 14: Fix Activation Before Growth w/ Daphne Tideman Daphne Tideman, growth advisor and consultant for subscription apps, explains why most retention problems are actually activation problems, how to distinguish vanity a...
play Play pause Pause S1 E13 Mar 25, 2026 13: The Four Horsemen of Churn w/ Dan Layfield Dan Layfield, author of Subscription Index and former product lead at Codecademy and Uber Eats, explains why churn is the silent ceiling on subscription growth, how to...
play Play pause Pause S1 E12 Mar 12, 2026 12: Price Testing for Subscription Apps with Michal Parizek Michal Parizek, pricing and growth lead at Mojo, explains how to predict long-term revenue from short-term price test data, why Apple's automatic regional pricing is w...
play Play pause Pause S1 E11 Feb 25, 2026 11: Lessons from a Founder: What Sasha Learned Launching a Mental Health App Sasha, founder of Anticipate (a mental health app), explains why she accepted an overly broad problem statement during validation, how she used Reforge's product-marke...
play Play pause Pause S1 E10 Feb 11, 2026 10: Why the Weird Ad Wins: CEO of Ramdam on Finding UGC Champions | Xavier de Baillenx Xavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC testing, and where...
play Play pause Pause S1 E9 Jan 28, 2026 9: Frameworks for Meta's AI-driven advertising w/ Marcus Burke Marcus Burke, Meta Ads consultant, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means fo...
play Play pause Pause S1 E8 Jan 13, 2026 8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy Shamanth Rao, founder of Rocketship HQ, explains why subscription economics fundamentally differ from free-to-play, why early ROAS signals are structurally misleading,...
play Play pause Pause S1 E7 Dec 17, 2025 7: Ekaterina Gamsriegler: How to engineer growth. Again and again. - PricePowerPodcast.com - AI Pricing for your app: Botsi.com Ekaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most grow...
play Play pause Pause S1 E6 Dec 04, 2025 6: Lucas Moscon: Conversion Values, SKAN, Fingerprinting, MMPs, and Mobile Attribution Lucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most marketers are using o...
play Play pause Pause S1 E5 Nov 18, 2025 5: Barbara Galiza: 5 Golden Rules for Conversion Events Barbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right ...
play Play pause Pause S1 E4 Oct 22, 2025 4: Jakub Chour: Building your App MarTech Stack Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue inf...
