All Episodes

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S1 E14 Apr 08, 2026

14: Fix Activation Before Growth w/ Daphne Tideman

Daphne Tideman, growth advisor and consultant for subscription apps, explains why most retention problems are actually activation problems, how to distinguish vanity a...

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S1 E13 Mar 25, 2026

13: The Four Horsemen of Churn w/ Dan Layfield

Dan Layfield, author of Subscription Index and former product lead at Codecademy and Uber Eats, explains why churn is the silent ceiling on subscription growth, how to...

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S1 E12 Mar 12, 2026

12: Price Testing for Subscription Apps with Michal Parizek

Michal Parizek, pricing and growth lead at Mojo, explains how to predict long-term revenue from short-term price test data, why Apple's automatic regional pricing is w...

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S1 E11 Feb 25, 2026

11: Lessons from a Founder: What Sasha Learned Launching a Mental Health App

Sasha, founder of Anticipate (a mental health app), explains why she accepted an overly broad problem statement during validation, how she used Reforge's product-marke...

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S1 E10 Feb 11, 2026

10: Why the Weird Ad Wins: CEO of Ramdam on Finding UGC Champions | Xavier de Baillenx

Xavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC testing, and where...

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S1 E9 Jan 28, 2026

9: Frameworks for Meta's AI-driven advertising w/ Marcus Burke

Marcus Burke, Meta Ads consultant, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means fo...

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S1 E8 Jan 13, 2026

8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy

Shamanth Rao, founder of Rocketship HQ, explains why subscription economics fundamentally differ from free-to-play, why early ROAS signals are structurally misleading,...

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S1 E7 Dec 17, 2025

7: Ekaterina Gamsriegler: How to engineer growth. Again and again.

- PricePowerPodcast.com- AI Pricing for your app: Botsi.comEkaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth...

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S1 E6 Dec 04, 2025

6: Lucas Moscon: Conversion Values, SKAN, Fingerprinting, MMPs, and Mobile Attribution

Lucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most marketers are using o...

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S1 E5 Nov 18, 2025

5: Barbara Galiza: 5 Golden Rules for Conversion Events

Barbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right ...

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S1 E4 Oct 22, 2025

4: Jakub Chour: Building your App MarTech Stack

Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue inf...

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S1 E3 Oct 15, 2025

3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization

Ashley Black, founder of Candid Consulting and former longtime Googler, breaks down how (and when) subscription apps should switch Google App Campaigns from CPA to tRO...

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S1 E2 Oct 09, 2025

2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)

Anthony Scarpaci, former Global VP of Growth at Acorns and senior leader at NerdWallet, Betterment, and Blue Apron, joins Jacob Rushfinn (CEO of Botsi) to break down h...

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S1 E1 Oct 06, 2025

1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta

Gabe Kwakyi, CEO of Lingvano and mobile growth leader, shares how creative hits powered Lingvano's paid acquisition, how he became CEO, and his testing → scaling → cor...